Why Rewards Programs?
Whether it’s to differentiate your brand or compete with rival programs, today’s marketers need to consider these programs within their marketing strategy mix.
Consumers Love Rewards
Rewards programs are on the rise throughout different regions around the world. Consumers in mature rewards focused markets such a financial services, retail and aviation have developed an expectation of rewards in many purchase experiences.
Other growing industries such as online wagering, financial technology and commodity styled services such as electricity and insurance are leveraging this expectation from consumers by integrating sophisticated rewards programs.
Industries & Rewards
Take a look at some industry examples including where rewards programs are being utilized currently, and where the growth areas are for the markets. Brands in highly competitive market places can leverage rewards to not only differentiate their brand, but influence customer purchasing decisions.