Customers are the lifeblood of any business: the reason it exists, and the reason it survives. Yet most businesses rely on their growth...

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In the previous post about how to create powerful customer loyalty we mentioned the importance of customer loyalty, and the structures...

Dominating retail, airlines and financial services industries, loyalty programs are common practice. And for good reason: studies have...

Marketers know that brand awareness alone doesn’t necessarily influence change in customer behavior. Simply having your brand front of...

Invest in customers, and “customer will continue to invest in us” Nundu Janakiram, the Director of Product at Uber has told media...

Australian consumer behaviour is changing, and loyalty, retention, and rewards programs must adjust to keep up. The questions are, what...

Whether it’s to enhance retention, differentiate your brand or compete with rival programs, today’s marketers need to consider these...

Introducing Carrots Plus – a platform that allows any business to create their own rewards program Consumers engaged with brands very...

Increasingly Competitive Marketplace Foreign exchange & CFD trading is an incredibly competitive global marketplace. Traders often have...

Customer loyalty programs are a proven behavior influencing tool for a wide range of industries. Not only do these programs assist in...